The Racer
Being a racer and engineer, keen observation transforms ideas into cool products.
Owner, founder and engineer actively engaged racing since the teenage years. Motocross, Mountain bike and karting and 30 years in USAC Midgets, fueled insparation for improved products.
Friends and customers know my weakness and exploit it with comments like, "Hey, this thing is crappy and expensive, you could probably make a better one." That's all it takes, and is precisely what it took to build my first engine heater in 2004. My mentor at Speedway Motors saw me using it at a national indoor race and said, "Hey, I want that in our April catalog." Again, that's all it took.
Developing products is like racing: study your environment, be alert at the start, play fair while yarding your competition, never forget to share the excitement of success with the people around you.
The Inventor
38 years Mechanical Engineering experience at NASA & Lawrence Livermore National Laboratory.
Owner Pete Davis's background includes several years at NASA as a machinist, followed by a rewarding 38 years experience of precision engineering at Lawrence Livermore National Laboratory.
Pete uses his competitive background to win major USAC races and conversely receive the U.S. industries prestigious R&D 100 (magazine) award for developing one of the top 100 US technologies for commercial use.
Experience in ultra-precision machine design and manufacturing process development, it is no coincidence that the engine heater business and precision machine tool development share success.
